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8 Creative Book Marketing Ideas in 2023

You wrote a great book and now worried about its marketing. It is logical why most writers do not market their books, but after all, they are writers, not book marketing experts. Authors who choose editorials don’t have to worry about marketing as independent authors. The reason for paying the editorial is precisely for its social ties and for the book marketing and dissemination. 

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Books don’t sell themselves, so whether they’re self-published or professionally published, creative book marketing ideas are essential to getting the attention your work earns. But what if you have a new idea? Where can you find innovative strategies to increase sales of your own published books? And how can you continue the promotion without repeating itself? Marketing experts at Writers Clique provide a list of book marketing ideas that can be easily implemented, especially when the ideas run out.

Result-driven Book Marketing Ideas to Implement for Successful Book Marketing. 

To be honest, if an author does not know the market properly, books and e-books are pretty much amount to nothing. If you wrote a book and didn’t get the results you want, this guide is for you. Follow eight marketing ideas and strategies for self-published authors to increase the success rate of your books and sell more books.

Be Consistent 

First, it is important to be consistent, no matter what you do. As a result, writers often try to sell books outside of the allowed time and bandwidth. To solve this problem, choose a function that you know can be performed consistently. This will give you a considerable return on your efforts and will forget the rest. Believe me, if you work tirelessly, you will make more progress, and more books will be sold.

Movie Trailer 

Do you really want to get your readers’ attention? Go for a movie trailer! Engaging narratives and compelling images allow audiences to imagine the character or story. You can use several online tools to create your own trailer. Or you can hire expert video animation services to create the video. Doodly is one of the tools you can use to create your own. With ready-made graffiti video clips, you can quickly create simple videos to show the characters and scenes that do different things in the story.

Word of Mouth 

The best way to get your book to be known is to start talking about it with people! After all, if you don’t want to market your own book, how would you expect that others promote it? Publishing a book is an outstanding achievement, and you should be proud to shout from above. First, talk to friends, family, and people who work and exercise together at the gym. I hope you will be surprised by the motivation you receive. Word of mouth is the best form of marketing. People talk to friends, and then these friends talk to their friends. That was the beginning of everything.

Ask Professional Help 

Don’t waste time trying to do everything yourself. That is the secret of the disaster. If you really want to take a real shot that can make your book a success, it’s time to find an expert book marketing service. Find a professional book marketing agency to help you. First, it is often impossible to get help from a full-service marketing agency, but there are many other options, such as independent consultants.

Build an Author or Book Website 

The first requirement for book marketing is that you should have a website that shows the product and makes it available. There are many professional website design and development companies, so there is no reason not to provide a website for your book. Even if you have your own website as an author, take the time to create your own website for the book. 

Use photos representing the book’s location, characters, and themes to make your site an engaging user experience. It doesn’t have to be complicated and flashy. Create your own content or use excerpts from books and then submit your site to a search engine (for example, Google) to start serving. Don’t forget to confirm your search engine ranking, including cross-links between the book’s website and other sites.

Target Social Media Groups 

If you look at the type of book in the Facebook search box, you’ll see a long list of public and private groups. Get involved, interact with them, learn the rules, and share books and news as needed. Do not intrude and click on “Buy my book” immediately. Drums of complex promotions can be terminated or even expelled from the team. Pay attention to how team members interact and determine the best way to mention personal media.

Give New Readers Reasonable Choices 

With so many options, it is better to offer cheaper options and notify new readers. Give some quality books, which can be sold with regular price books. We recommend creating $.99 books. This is also a good strategy for the first book in this series. Consider offering the book for free before the holiday and encourage people to buy more books before the end of the year.

Create YouTube Channel 

Most writers focus on popular marketing strategies and ignore one of the most successful strategies. Building a robust YouTube channel can help writers succeed. In addition to the trailer, the author can also create a short-themed video (45-90 seconds long) for the target audience. For ordinary people, creating and editing videos is more accessible. 

In addition to the popularity and impact of video advertising, create a YouTube channel with dozens of videos that include all the titles, texts, keywords, and links relevant to points of sale that you may discover comes from a natural search on google. Building a YouTube channel requires general marketing skills to become a practical and effective strategy.

Writing a book is not an easy task. You worked hard to make the masterpiece. Hopefully, the list above will help you decide on the next step in book marketing and fulfill your vision of becoming a best-selling author.

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